Tuesday, February 22, 2011

Verizon Wireless Wants to Be Your Landline

As the digital age ensues, technology is developing at a faster rate than ever before and changing the very nature of pre-existing industries. In the last few years, cable companies and telephone providers have entered into grueling competition as fiber optics and advanced internet connectivity has begun to bridge the two industries together. The first great threat to landline providers was Voice Over Internet Protocol (VoIP), allowing users to get a telephone signal through their internet provider. As internet and wireless providers seek to capitalize on home phone plans, Verizon Wireless has unveiled a new device called Home Phone Connect. Using a device similar to that of MagicJack, Verizon Wireless now offers a service plan to connect a landline through this device for a flat rate of twenty dollars monthly.
It seems once again that Verizon has engineered a new way to reduce competition and achieve a competitive advantage in yet another aspect of the communications industry. After pioneering FiOS and giving cable companies a run for their money, Verizon Wireless now seeks to maintain a competitive advantage of your home phone. By employing advanced wireless technology Verizon’s new IT development may just become the next big home phone provider since Vonage. Using this technology provides users with more reliability and better features than either traditional landline service or VoIP. Unlike VOiP, Home Phone Connect will not use your broadband connection but rather after setup telephone service is provided by the Verizon Wireless Network. The device has fail safes in place for power outages that will continue to allow you to use your landline despite the circumstances. A feature that VOiP can not beat.
Although this seems like a simple new device, it is innovating Verizon’s development as they move away from copper-reliant technology and increase it’s broadband and wireless technologies. This device is one step in the right direction of moving towards video, voice, and data running seamless wirelessly. In addition this technology provides promising profits for Verizon Wireless and other wireless providers who adopt this technology. After breaking even on the product costs, Verizon will easily turn a tidy profit with the twenty dollar fee as voice usage won’t hog bandwidth usage and will negligibly effect operating costs. Another advantage of Home Phone Connect for Verizon Wireless and other firms that may adopt similar technology in the future is consumer accessibility. People prefer bundle packages with their TV, internet, and home phone provider. Bundle packages offer pricing incentives and an easier way to receive and pay bills. With the development of Home Phone Connect, Verizon can now offer bundles for mobile and home phone services.
How successful this product will be is yet to be determined, but one thing is for certain: competition in the communications industry is about to increase once again. Adopting this technology will provide thousands with inexpensive landlines, but more importantly has sparked research and development further into wireless communication capabilities with potentially endless benefits waiting to be discovered and utilized in our everyday lives.

Works Used:
Higginbotham, Stacey. "Verizon Wireless Wants to be your Landline." 21 Feb 2011: n. pag. Web. 22 Feb 2011. .

Melanson, Donald. "Verizon makes Home Phone Connect service available nationwide." 17 Feb 2011: n. pag. Web. 22 Feb 2011. .

2 comments:

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  2. Verizon’s Home Connect is a pretty interesting concept. The fact that it’s offering to connect your home to phone to Verizon’s successful wireless network without using your existing broadband connection is definitely innovative. In addition, as stated on Verizon wireless’ website, Home Phone Connect is compatible with your favorite Verizon Wireless Voice Calling Features: Call Waiting, Call Forwarding, Caller ID, 3-Way Calling, International Dialing, Voice Mail (*86), Account Balance (#BAL), 411, 611 (Service), and 911. Those are definitely convenient features of a wireless phone, now made readily available for your land line. It’s stated that subscribers can pay $9.99 to add the landline to an already existing Verizon family plan or $19.99 to grant it unlimited domestic minutes. The one argument against this idea I’d have to make is in regards to land lines themselves. Many people have done away with landlines in general perhaps because they are sort of seen as obsolete compared to our new rapid uses of technology and the wide market for cellular devices. People often say that they have a land-line to act as an emergency back-up incase their network is down or unavailable. However with this Home Connect, both your landline and cell would be on the same network and if that network crashed both would be useless. If people can further justify the use of land-line phones, this is an innovate product that definitely capitalizes on great uses of technology.

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